Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту - заметки

Волли – персонаж книг Мартина Хэндфорда, носит свитер и шапочку с красно-белыми полосками. – Прим. ред.

Up, directed by Pete Docter (Burbank, CA: Walt Disney Studios Home Entertainment, 2009), DVD.

Richard Alleyne, “Welcome to the Information Age – 174 Newspapers a Day,” Telegraph (London), February 11, 2011, http://www.telegraph.co.uk/science/science-news/8316534/Welcome-to-the-information-age-174-newspapers-a-day.html.

Адам Газзали, интервью с автором по телефону, 23 июля 2013 г.

Rachel Emma Silverman, “Workplace Distractions: Here’s Why You Won’t Finish This Article,” The Wall Street Journal, December 11, 2012.

Larry D. Rosen et al., “An Empirical Examination of the Educational Impact of Text Message – Induced Task Switching in the Classroom: Educational Implications and Strategies to Enhance Learning,” Psicologia Educativa 17, no. 2 (2011): 163–77.

Eyal Ophir, Clifford Nass, and Anthony D. Wagner, “Cognitive Control in Media Multitaskers,” Proceedings of the National Academy of Sciences 106, no. 37 (2009): 15583–87.

Sanbonmatsu, David M., David L. Strayer, Nathan Medeiros-Ward, and Jason M. Watson, “Who Multi-Tasks and Why? Multi-Tasking Ability, Perceived Multi-Tasking Ability, Impulsivity, and Sensation Seeking,” PloS One 8, no. 1 (2013): e54402.

Эдриан Гренье и Томас де Зенготита, интервью с автором, Нью-Йорк, 16 июля 2013 г.

Joshua New, Leda Cosmides, and John Tooby, “Category-Specific Attention for Animals Reflects Ancestral Priorities, Not Expertise,” Proceedings of the National Academy of Sciences 104, no. 42 (2007): 16598–603.

Addie Johnson and Robert W. Proctor, “Memory and Attention,” in Attention: Theory and Practice (Thousand Oaks, CA: Sage Publications, 2004), 191–225.

Stefanie J. Krauth, et al., “An In-Depth Analysis of a Piece of Shit: Distribution of Schistosoma mansoni and Hookworm Eggs in Human Stool,” PLoS Neglected Tropical Diseases 6, no. 12 (2012): e1969; Ross Pomeroy, “An In-Depth Analysis of a Piece of $%&@,” RealClearScience, December 27, 2012, http://www.realclearscience.com/journal_club/2012/12/27/an_in-depth_analysis_of_a_piece_of__106431.html.

Luis Carretié, et al., “Automatic Attention to Emotional Stimuli: Neural Correlates,” Human Brain Mapping 22, no. 4 (2004): 290–99.

Deborah Wearing, Forever Today (Tyne and Wear, UK: Soundings, 2006 г.); The Mind, directed by George Page (Alexandria, VA: PBS Video, 1988).

Kent C. Berridge and Terry E. Robinson, “What Is the Role of Dopamine in Reward: Hedonic Impact, Reward Learning, or Incentive Salience?” Brain Research Reviews 28, no. 3 (1998): 309–69.

Адам Газзали, интервью с автором по телефону, 23 июля 2013 г.

Джон Суэллер, интервью с автором по Skype 29 мая 2013 г.

Ronald Gallimore et al., “The Effects of Elaboration and Rehearsal on Long-Term Retention of Shape Names by Kindergarteners,” American Educational Research Journal 14, no. 4 (1977): 471–83.

Алан Бэдли, интервью c автором по телефону, 21 мая 2013 г.

William James, “Attention,” in The Principles of Psychology (New York: Dover Publications, 1950).

Stephen Silverman, “Beyonce Releases Surprise Self-Titled Album,” People, December 13, 2013, http://www.people.com/people/article/0,20765913,00.html.

Andrew Hampp and Jason Lipshutz, “Beyonce Unexpectedly Releases New Self-Titled ‘Visual Album’ on iTunes,” Billboard, December 13, 2013, http://www.billboard.com/articles/columns/the-juice/5827398/beyonce-unexpectedly-releases-new-self-titled-visual-album-on.

Bob Lefsetz, “Beyonce’s Album,” Lefsetz Letter blog, December 16, 2013, http://lefsetz.com/wordpress/index.php/archives/2013/12/16/beyonces-album/.

Nicholas Carlson, “Inside Pinterest: An Overnight Success Four Years in the Making,” Business Insider, May 1, 2012, http://www.businessinsider.com/inside-pinterest-an-overnight-success-four-years-in-the-making-2012–4.

Tom Cheshire, “In Depth: How Rovio Made Angry Birds a Winner (And What’s Next),” Wired, March 7, 2011, http://www.wired.co.uk/magazine/archive/2011/04/features/how-rovio-made-angry-birds-a-winner.

Суэллер, интервью с автором.