Speak and Write like The Economist: Говори и пиши как The Eсonomist - страница 15

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A publicist who specializes in selling sauce to the tabloids.

Dante's complicated ABA, BCB, CDC, DED.

Music is a mystery. It is unique to the human race: no other species produces elaborate sound for no particular reason.

Miss Lena Horne's producers once complained that she opened her mouth too wide to sing. They meant it was a Negro thing.

If you want to get a message down into the soul of a God-fearing, native-to-the-earth, rural-thinking person, one of the surest ways is through traditional country music – anyone who wants to understand the world's most politically influential tribe – the people of Middle America, who pick most American presidents – should pay attention to country music. Country music has always been the best shrink that 15 bucks can buy.

You're not going to sit down and watch the BBC world news in 3-D.

A Hollywood executive is powerful and successful largely because he is viewed as being powerful and successful… A group of terrorists is planning to kill millions of Americans. Only one man can stop them: Jack Bauer. Unfortunately, he has been imprisoned in a secret facility. And tortured. Then decapitated and fed to boars. In a typical day, Agent Bauer is shot and stabbed more often than he takes bathroom breaks, but it never seems to slow him down. That was a spoof of "24" by Dave Barry, a comic writer. All this is harmless fantasy, of course. Or is it? A disconcerting number of Americans take "24" seriously.

Introducing Huck Finn, Mark Twain gave warning: "Persons attempting to find a motive in this narrative will be prosecuted; persons attempting to find a moral in it will be banished; persons attempting to find a plot in it will be shot."

Michelangelo is a sculptor, a painter and an architect, he sees everything in three dimensions. It is as though he has put the human body on a spindle and is turning it back to front in one view.

More seasoned PR flacks might have done it differently. First, lunch the journalists concerned, ostensibly to discuss some other story. Then, over dessert, casually slip into the conversation the poison that their secret client wanted them to spread. With luck the reporters would follow up on the scuttlebutt without mentioning its source, assuring themselves that they had got the story through their "contacts".