that is dynamically stable for a conflict of consciousness and world view, and therefore has a place to be absurd and not the authenticity of human existence.
Person dies, the personality is dissolved in the average. A person ceases to be itself and become «all», we enjoy and have fun, fun people, we read, watch and judge about literature and art, as people look and judge... we find «outrageous» that people find «outrageous»[4]. This is the reality conformist. Freedom – the presence of a choice option and the implementation of the outcome of the event. In the ethics of «freedom» associated with the presence of the free will of man. Free will imposes on the person responsible, and imputes the merit of his deeds. An act is moral only if it is made of free will is free will. In this sense, ethics is aimed at the realization of their freedom and the associated liability. Freedom and responsibility lie in the fact that the interpretation of reality needs to be done not just a choice but to recognize the reality and interpret it in a certain way, and according to its own facilities to implement its deliberate reflection. A view is a projection and self-realization takes place as individual responsibility for the result is available in a particular space and time. That is, freedom and responsibility are attributes of the creative process, and the conscious activity that contribute to diversity and beauty of general and individual reality.
Every moral act is based, essentially, out of a desire to adopt what is lacking in reality, he seems to be up for the lack or violation of the true state[5]. But this is a manifestation of subjective morality, and the reflection of the individual perception and awareness of the world picture.
In the process of economic activity a person is faced with the action of their own will influence other areas of the will of the active agents. He needs arise that require his satisfaction, he is involved in the economic cycle, some of which sectors are investigated in this study, namely:
– Entrepreneurship, as a consequence of the implementation of a new combination of natural factors;
– Business risk as a source of entrepreneurial profit and a catalyst for economic activity;
– Business as routine economic activities aimed at developing the existing building;