Искусство влияния. Как изменить мысли и поведение других людей - заметки

Исследование, которое я описываю в главе 1, показывает, почему подход доктора Карсона, скорее всего, обречен на провал и что он мог бы сделать вместо этого. – Здесь и далее, если не указано иное, примеч. автора.

Жан Батист Лерой (1720–1800) – физик, член Королевской академии наук Франции. – Примеч. ред.

Это метафора; мозг не «отключается» в прямом смысле.

«Нет! Франция лучше» (фр.).

NASA – Национальное управление по аэронавтике и исследованию космического пространства; НАСА. – Примеч. ред.

«Flopnik» – от англ. flop (шлепанье, провал, неудача). – Примеч. перев.

Спагетти-вестерн (англ. Spaghetti Western) – поджанр фильмов-вестернов, особенно популярный в 60-е и 70-е гг. XX века. Создателем этого поджанра считается итальянский кинорежиссер Серджо Леоне. – Примеч. ред.

Майкл Фред Фелпс – американский пловец, 23-кратный олимпийский чемпион, 26-кратный чемпион мира в 50-метровом бассейне, многократный рекордсмен мира. – Примеч. ред.

Рони и Сара – собирательные образы всех детей в эксперименте; то есть статистические данные, приведенные здесь, являются средними показателями реакций всех детей.

Обратите внимание, что эти исследования финансировались Twitter для собственных целей и не подвергались экспертной оценке.

Ученый исключил возможность того, что эти совпадения могут быть объяснены одним лишь присутствием визуальных особенностей, таких как яркие цвета.

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Опрос проведен в июле 2009 года для политического блога Daily Kos компанией Research 2000.

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Andreas Kappes, Read Montague, Ann Harvey, Terry Lohrenz, and Tali Sharot. Motivational Blindness in Financial Decision-Making. Доклад о ежегодном собрании акционеров Общества нейроэкономистов, прошедшем в Майами (Флорида) в 2014 году.

Sarah Rudorf, Bernd Weber, and Camelia M. Kuhnen. Stock Ownership and Learning from Financial Information. Доклад на ежегодном собрании акционеров Общества нейроэкономистов, прошедшем в Майами (Флорида) в 2014 году.

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