1) to define the mythologeme as the fact of language and culture, to show the interrelation of a myth and a mythologeme;
2) to detect the background and development of the chosen mythologemes;
3) to scrutinize the biographies of the famous people in the interpretation of which appeared these mythologems.
The material of the research consists of the precedental non-fictional texts, which interpret biographies of the stars in accordance with the recited above mythologems.
The problem of the research is the origin and development of the mythologems (culturally-significant stereotypes) in culture.
An individual, as a social being, has definite psychological prescriptions, such as: intention to success, leadership, wealth, etc. He, who has available fund of ambition, is possessed with these prescriptions and tries to realize them. Given prescriptions have most descriptive incarnation in the images of the heroes of the folk and literary fairy-tales. It is proved true by the opinions of many scientists (for instance, Z. Freud, K.G. Jung). These schemes of the human behavior ("mythologemes") can be conditionally called with the names of the heroes of the fairy-tales (Ugly Duckling, Cinderella, John-the-Fool). The images of the given heroes may be found both in the researches devoted to them by different scientists (V. Propp, A. Veselovsky and others), and in the biographies of the famous individuals (see par. 3.2, 3.3 of the given research). For instance, if Madonna is called Cinderella in the series of publications, it doesn"t mean that in her childhood she outlived something alike. It happened so because when she reached success her biography started to be actively and consciously mythologised. Putting her as an illustration the society wants to educate a great amount of another socially active individuals since these three schemes demonstrate the social activity (Cinderella longs to get to the dance, John-the-Fool has no distinctive aim but he commits serious deeds, Ugly Duckling meets with specific concern of society to him). The scheme of the mythologization is the only one but it is scrutinized in the three mythologemes, coming to us in the fairy-tale images. Our research shows the conscious cultivation of these myhtologemes. Myhtologemes exist, beginning to be cultivated by another way, and in particular, with the help of mass media.