Any good idea can be brought to the point of absurdity. For example, since ancient times there have been practices in which followers try to improve themselves with sophisticated ways of breathing. Likewise, there are business practices that claim that proper money handling and money management are the keys to success. This is only partly true. It is really important to handle money wisely, but good money management alone does not lead to success. That is because money management is simply a tool for managing the exchange process of your product for money.
Increased profits and growth of gross income can be wonderful mid-level goals and important milestones in a company’s growth, but they are never main goals that can lead you to victory. Only a person who has completely lost his or her ideals sees personal needs as the only reason for owning a business and can accept making money as its main goal. Such an viewpoint is acceptable for an unskilled worker, but is not acceptable for someone who has started a company.
You have probably noticed that people have various levels of motivation with respect to their work. Some begin work with enthusiasm, but for others, it takes a great deal of effort to make them work, even under the constant supervision of a superior. Some are really interested in their jobs, yet others see their job simply as a harsh necessity. It is all about motivation. In modern society, motivation can mean a person’s desire to work, the actions a manager performs to achieve results, or even a company's wage system. In its simplest terms, the word motivation is defined as an impulse that propels a person toward some activity. Motivation comes from the word motive, which means “an incentive, purpose, or reason for some action.” Motive, in turn, comes from the Latin word movēre, which means “to move.” Thus motivation is something that makes people move in some area of activity.
While managing companies, I noticed that there are those who are dedicated to their jobs, and those who are free riders, who are willing to go along for the ride as long as someone else does the driving. It is pretty easy to deal with the first type of person. She is loyal to the company and produces, to the extent of her competency, good results. To put it simply, these are people you can rely on. When there is a need to solve urgent problems, you call upon these individuals to obtain the needed support. L. Ron Hubbard provided a good classification of different levels of motivation.