Конкурентные преимущества в денежном выражении - заметки

Шрифт
Интервал

1

David Ogilvy, Confessions of an Advertising Man (New York: Atheneum, 1963): 99.

2

Ralf Leszinski and Michael Marn, “Setting Value, Not Price”, McKinsey Quarterly (1997, Number 1): 98–115.

3

Robert J. Dolan and Hermann Simon, Pricing Power (New York: Free Press, 1996): 25.

4

Robert J. Dolan and Hermann Simon, Pricing Power (New York: Free Press, 1996): 328.