In many articles where the advice for the professional beauticians is given as well as in different professional forums for manicurists it has been continuously expressed that your client is to respect you, that no familiarities are allowed, that you are to be formal at all times and etc. Then they wonder – where did all the clients go?
What is the client looking for in the manicurist master? Professionalism, quality – you’d say. You would be right, but first and foremost, what you should have is internal energy. Even if you are at least three times a superb master, if this does not match, the client will no longer come to you. She chooses you intuitively, on a subconscious level. If the client likes your smell – she will come to you. If she likes your laughter or your voice – she will come to you. She gets attracted to your inner spark. She’s looking for a person she is comfortable with, who she can trust, with whom she can open up, relax and rest. Person who she will see eye-to-eye. The client is not attracted by a manicure; she is attracted by this “chemistry”.
So we figured it out, but now a few words about professionalism. The client comes to the salon where you work, on the recommendations of her friends and acquaintances. For example, many masters think that if you put all your diplomas and certificates onto the walls in the office this will prove the skill and amazing abilities. This is not entirely true. A client does not pay attention to them; she can throw a look, but most probably will not get a grasp of them anyway. She will look at you, at your appearance, at your behaviour, listen to what you say and how you speak and evaluate all of the above making her own conclusions what kind of a master you are. My diplomas are buried far in a closet and not a single client had a desire to look at them.