Позитивные изменения. Том 2, № 3 (2022). Positive changes. Volume 2, Issue 3 (2022) - страница 34

Один из этапов работы – создание матрицы индикаторов в привязке к области работы проекта, стадии развития, целей оценки. Это должна быть именно матрица индикаторов, поскольку по мере развития бизнеса их набор может меняться, а количество как увеличиваться, так и уменьшаться.

Нам кажется, этот инструмент поможет социальным предпринимателям ввести оценку импакта в свою регулярную деятельность. Единоразовая оценка социальными предпринимателями социального эффекта – зона роста и дальнейшего развития. Оценка на системной основе – хороший инструмент для принятия управленческих решений, ведь как говорил экономист Питер Друкер: «Управлять можно только тем, что можно измерить».

Impact assessment is not a vital task that directly determines the existence of a business. Therefore, evaluation is yet to become a mandatory element of social enterprise projects. However, according to many experts, as well as the experience of those who have already made a conscious choice of a professional “refection” of the results of their work, it significantly increases development opportunities and prospects. In this article we are going to talk about the challenges faced by social entrepreneurs in the evaluation of their projects, and the benefits they can get in return.

Valeria Zavgorodniaia

PhD in Economics, Program Director, Impact Hub Moscow

Irina Laktyushina

Program Coordinator, Impact Hub Moscow

Social entrepreneurship is still a relatively new sector in Russia: as of August 2022, only 6,921 social enterprises (SEs) had been registered in the country. Moscow region, with 722 SEs registered, is the leader among the regions. It is followed by the Republic of Bashkortostan with 362 social enterprises, Nizhny Novgorod with 324, Khanty-Mansi Autonomous Okrug (Yugra) and Primorsky Krai. These businesses mostly operate in areas like education, social work, environment, information technology, medicine and health.

According to a study by the ZIRCON group[14], despite their small numbers, social entrepreneurs already note underwhelming investment in the social sector and the lack of impact investors. They also mention underdeveloped relationships between social entrepreneurs and the state, lack of visibility of their products in the production of goods and services, lack of large and medium-sized businesses interested in developing social entrepreneurship, and difficulties with obtaining loans.