What's the main mistake people make? The simplest one. They only talk about themselves and their paintings. Solely "I'm an artist" and "buy my paintings." It's a good theme. It's a shame it's only interesting to the author.
For some reason, it's believed that everyone is ecstatic and should immediately want to buy something. Do you seriously think people are seeing and hearing about your profession as an artist or the opportunity to buy paintings for the first time? Do you really think so? Think again. And now, let's think together—why do people come to the network? Are you personally interested in reading only ads? How many *likes* and shares does such information get? Go in, look, think, compare. And what do you yourself read? What do you share? The conclusion is obvious.
It's like a soccer comment. The pass was good and strong! It's a pity the field suddenly ended! I wish you only make passes on the field and score goals!
To the Artist, Everyone Owes Something
What's also astonishing is the belief that everyone owes something to the artist. Especially striking is the audacity of statements like, 'Galina, you know how to sell paintings. So sell mine for a percentage of the sales.' Yes, I do know how to sell. But why should I do it for you? And do you know what they say to me afterward? 'But I've been told by internet experts that la la la.' Well, if they said so, let them sell it themselves. And when I ask for specifics, it's either silence or 'Galina, you don't understand. Internet experts have valued my works at …' Well, good for them. Let them buy or sell independently.
What's my role in all of this? And here's where the plot thickens even further. Because nobody owes anything to the artist. And fundamentally, with his deep inner world and everything he wanted to express, he's not particularly interesting to anyone either. I know it sounds harsh. And it's only after realizing these fundamental positions that movement towards sales, money, and recognition begins."
1. Why do you think you're losing customers?
2. What do you believe could be the reason for the low conversion rate between viewers and sales?
3. What methods do you use to attract customers?
4. Do you think it's necessary to ask questions before offering products or services?