And now the question. One you'll definitely encounter when showing your work to buyers, viewers, dealers, curators, producers, patrons. And you'll have to answer it. Why should time be spent on you as an artist and your work?
When does good art become great?
Good art becomes great only when it creates a unique and personal connection between the artist and their audience.
This statement comes from a famous art fair that recently generated significant revenue and entered the top 20 leading global platforms of contemporary art. And they are right. Why? Because you create art objects – paintings, sculptures. You embody your feelings on paper, canvas. You pour out your imagination in creative realization.
This is a rare gift. A sparkling gem. Have you ever wondered why these ideas, feelings, thoughts, desires come to your mind? Have you ever thought that the painting, sculpture, photograph you create is just an intermediate step? Not the final result of creativity? Have you ever thought that you create art not to hide it, but to act? To show, demonstrate, share, talk about it. As soon as you start to act, opportunities for promoting and selling your paintings come to you.
And the next series of ideas and feelings come wave after wave straight into your hands. This is my favorite involvement. Interaction. Between you as artists and viewers. You and buyers. Between you as a person and your feelings, desires, thoughts. From which you create art.
And all this comes to you to become accessible to others. Present your creativity. Reveal yourself to others. Publish. Share. Sell. Act. Otherwise, this gift goes away with the opportunities. And you are left with nothing. Good art becomes great only when it creates a unique and personal connection between the artist and their audience.
These are reviews and some results from artists who have benefited from thematic learning and the application of recommendations from posts in the general group, starting from 2017. We continue to collaborate closely to this day.
When did it all happen? In late July and early August 2018. It was a small real-time experiment, lasting 2 weeks, at the request of the artist Alexander H. The format of communication was video, live streams, and posts. Each time a separate theme and homework. Sometimes such a format is called a marathon. Then the analysis of the completed task and again a new topic. Finally, feedback. Often they ask, "But how many paintings did he sell?"