Traditional society accumulates cultural experience through practices passed down from generation to generation. Socio-cultural order and causal models are prerequisites for counterfacts and choice: in a situation of total uncertainty, choice is impossible. In this society, individual intelligence and counterfactual choice play a significant but subordinate role. They cannot accelerate the accumulation of cultural experience to the speeds to which modern people are accustomed.
Meanings, genes and memes
The idea that culture is made up of elements is nothing new. We will not review the entire long history of such research here, but will focus on memetics. In his 1976 book The Selfish Gene, Richard Dawkins hypothesized a unit of cultural transmission that he called a meme: “We need a name for the new replicator, a noun which conveys the idea of a unit of cultural transmission, or a unit of imitation” (Dawkins 1976, p. 206). Dawkins introduced the concept of a meme by analogy with a gene.
Genes do not divide or mix, they are particles. At the same time they appear on the surface as continuous phenotypic traits: a person’s height or skin color can take on any value within a certain interval. Dawkins raised the question of whether memes are particulate (Dawkins 1976, p. 209; Mesoudi 2011, pp. 41-2). According to Alex Mesoudi, units of cultural heredity are not particulate, unlike genes:
“Memetics makes the neo-Darwinian assumption that culture can be divided into discrete units that are inherited in a particulate fashion, like genes. It also assumes that memes are transmitted with high fidelity, this being one of the defining characteristics of a replicator according to Dawkins. However, whereas genetic inheritance is particulate, cultural inheritance in many cases appears to be nonparticulate” (Mesoudi 2011, p. 42).
In reality, meanings have the properties of both a discrete and a continuous set. The discreteness of meaning is reflected in the fact that a single meaning can be isolated and defined. The continuity of meaning is reflected in the fact that meanings exist only in their movement: unlike a meme, meaning does not exist separately from human society, like a “cultural gene” that may or may not be transmitted between humans. Meanings are not “cultural genes” but human actions and their results, the totality of their material, social and abstract aspects.