Man is both the subject and the object of his own activity, nature and culture are its means. “The elementary factors of the labor process are 1, the personal activity of man, i.e., work itself, 2, the subject of that work, and 3, its instruments” (Marx and Engels 1975-2004, vol. 35, p. 188). To these factors one must add man himself as the driving force of activity and his needs as the source of this driving force. The evolution of meanings is associated with the unfolding of needs and the development of material, social and mental values. As we said above, values are, on the one hand, a representation of needs in the minds of people, and on the other hand, a projection of needs onto things and circumstances. “Value is not intrinsic, it is not in things. It is within us; it is the way in which man reacts to the conditions of his environment” (Mises 1996, p. 96). Projections can be positive and negative, good and evil.
As the driving force of activity, man is an active power. Man reproduces himself through activities that consist of an immense quantity of actions. Meanings increase in cumulative cultural evolution by being divided, added and multiplied. Human activity accumulates more and more meanings; its starting point and result are man himself (his active power) and the means of his activity. Man and the means of activity together form the means of self-reproduction. The means of activity, in turn, are divided into means of production and means of consumption (consumer articles). In the course of agricultural evolution, the means of production gradually separated from consumer goods, and the experience of appropriating the creations of nature was supplemented by the experience of creating the products of culture.
Illustration 2. Means of self-reproduction
Unlike consumption, production does not aim at satisfying immediate needs, but at satisfying indirect, future needs. Economists traditionally reduce means of activity to goods. According to Carl Menger, lower-order goods aim at satisfying human needs (consumer goods), and higher-order goods (means of production) aim at producing lower-order goods in the future: “Goods of higher order acquire and maintain their goods-character, therefore, not with respect to needs of the immediate present, but as a result of human foresight, only with respect to needs that will be experienced when the process of production has been completed” (Menger 2007, pp. 81-2). In fact, however, means of activity are not reduced to goods, since people consume not only goods, but also evils (both productive and non-productive).