And speaking of articles, let’s explore further…
Creating Charismatic Texts
How do you craft words that captivate and enchant? Texts so charismatic that they position you as a leader in the realm of blogging? As a writer deeply immersed in the art of writing—boasting my own unique teaching method—I often find myself pondering the flood of articles available online that promise to reveal “How to Write a Good Text,” “How to Craft an Article,” or “How to Pen a Book.” I believe that novice authors, adolescents, and aspiring writers seeking publication are frequently misled by such resources.
Texts should never resemble mere templates created by others. I maintain a skepticism towards conventional copywriting, particularly trends like “social media copywriting.” In my writing courses, I implore my students not to diminish the value of my extensive knowledge and experience by resorting to universally applied methods. Can you envision the kind of audience you’ll attract by employing the same tired tactics as countless others online? You risk blending into a sea of bloggers—anonymous, lacking in distinctiveness.
In truth, the topic of copywriting became obsolete long before its emergence. Now, with the advent of neurocopywriting and other buzzwords, we encounter concepts that are inherently flawed and already played out. What is neurocopywriting, after all? It is said to influence the brain through text. Yet, remember that any piece crafted by a skilled author has the power to touch the mind and heart. Reflect on your favorite childhood tales, perhaps the enchanting world of Harry Potter. You’ve journeyed through life alongside the characters from your beloved books long before the term “copywriting” ever existed.
Why introduce this perspective? Up to a threshold of 5,000 subscribers, traditional techniques like copywriting, content plans, and template-driven approaches may yield results. However, if we aspire to create something genuinely new—authentically our own—we must write from the heart. I believe that the ability to write is a natural gift, part of our essence since birth. Just as we engage in spoken conversation with ease, we can likewise articulate our thoughts in writing. When we speak, we don’t deliberate over the mechanics; writing shouldn’t be any different.