Труды IV Республиканской научно-практической online-конференции «Образование XXI века: проблемы, тенденции и перспективы» - страница 16

References

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(Scientific supervisor: Elmira Auezova, PhD, Gulzhahan Omarova, professor NCJSC «Semey medical university», Semey)

In the 80s of the last century, foreign scientists began to deal with the problem of quality of services. Two leading scientific schools of service marketing have been formed: the American school, represented by the works of L. Berry, A. Parasuraman and V. Zeitaml, and the Scandinavian school, which is made up of scientists from Finland and Sweden. American researchers have developed a methodology for continuous measurement and improvement of service quality. The methodology used for this was named SERVQUAL. The Scandinavian school introduced the concept of a two-factor quality model – functional and technical quality. The quality of service is created in the process of interaction between the consumer and the performer. The goal of the contractor is to create and maintain service quality standards. The main factor is the service processes of service quality and the behavior of staff. It is important not only what the vacationer receives in the service process – technical and technological quality, but also how this process occurs and is transformed into functional quality. At the same time, the staff must be motivated for high-quality service standards. American school use the SERVQUAL methodology as a universal tool for measuring the quality of service. American scientists believe that the quality of service is the result of comparing customer expectations regarding the quality of services and the impression of real services received. In recent years, in the domestic literature in various sectors of the economy, the assessment of the quality of services has become increasingly an object of consideration: scientific and methodological foundations for assessing the quality of services are being developed, models and methods of the service process focused on customer expectations, as well as issues of management and organization of services. Researchers pay special attention to the development of the service sector and the quality of services in the hospitality industry, service standards in the health resort sector.