Читать The Role of a CFO: motivating people, managing assets and hedging risks - Денис Дубовцев

I’ve penned this book for financial managers, whether they’re novices or seasoned professionals, as well as financial directors, entrepreneurs, CEOs, COOs, board members, and anyone seeking to establish effective financial management practices in both business and personal realms. The aim is to elucidate how to build a flexible, agile management system suitable for a rapidly expanding company in today’s competitive and ever-changing world.

What prompted me to write this book? I frequently field inquiries about establishing various financial processes within modern organizations, aiming for minimal bureaucracy, maximal humanity, simplicity, and logic. The challenge lies in achieving these goals without stifling employees’ entrepreneurial aspirations while ensuring adherence to control procedures and meeting the company’s commitments.

Many individuals seek recommendations for a book that caters to a wide range, from entry-level financial specialists to directors accustomed to traditional business practices, particularly those operating outside digital companies within vertically managed hierarchical structures reminiscent of the previous century. Such a book should resonate with traditional leaders and entrepreneurs, showcasing the benefits and opportunities for gradual transformation without dismissing modern management practices, which could appear potentially risky. It should delve into financial management within the context of today’s highly competitive, digital, and rapidly evolving global economy.

Yet, despite my search, I’ve been unable to find such a book, whether in English or Russian (my native language). In my view, the rapidly evolving management landscape has created a chasm between academic texts on financial management and practical guides on organizing financial processes.

Theoretical texts containing academic foundations often stray far from day-to-day practicalities, appearing outdated and out of touch with the real needs of financial management in modern companies. They’re academic in nature, characterized by dry language, and fail to align with the goals and objectives of growing modern companies.

In contrast to academic books, there are numerous educational courses, guides, and recommendations available on organizing various financial management processes. However, delving into these scattered sources often results in fragmentation and a lack of a holistic view of company management processes. Establishing specific financial procedures devoid of consideration for overall business processes, organizational history, complexity and strategic focus typically leads to inefficient resource utilization, time wastage and, ultimately, the loss of strategic competitive advantage.